The National Ski Patrol just celebrated their 80th anniversary, and the same values have remained at the heart of the organization since humble beginnings in Stowe, Vermont: Service and Safety. Partnering with Melvin Brewing, then, may seem slightly unexpected– this is the first time the organization has partnered with an alcohol company in general– but like an epic powder day and an après beer, the two actually complement one another perfectly.
National Ski Patrol’s executive director Meegan Moszynski explains, “I think it’s really cool that we are working with Melvin of all companies. I like that it’s a small company, and it’s a skier’s beer. When we were looking at their distribution list, we realized many areas on the list had local ski patrols, so it was a a natural fit… a mountain community connection.”
Melvin Brewing has a history of supporting the ski and snowboard industry, including a sponsorship of the Jackson Hole Ski and Snowboard Club and collaboration beers with Arc’teryx, Absinthe Films, and Teton Gravity Research. In order to make an even greater impact, this year Melvin will support National Ski Patrol in two ways: first, 2% of all proceeds from Your IPA sales will be donated to the organization, and secondly, Melvin will parter with local ski patrols to throw fundraising parties. That way, the money raised will have both national reach and direct impact on your hometown hill.
Sales from patrol parties– taking place at Mt Baker, Crystal Mountain, Summit at Snoqualmie, Aspen, Jackson Hole, Big Bear, Bogus Basin, Sun Valley, Bear Creek, and more– will go directly to helping out the local patrol, so that they can continue to keep you safe on the mountain. Wigwam Socks and RIDE Snowboards are also sponsoring these parties, which means tons of warm, fuzzy sock giveaways and sick boards as raffle items.
On a national level, money raised from Your IPA sales will go towards funding National Ski Patrol’s education and training programs. Moszynski explains, “Patrolling is all about how to help people in a pretty gnarly environment. When rescues take place, it’s cold, on steep terrain, with no help from an ambulance… you have to learn how to help people with minimal equipment, assess a whole variety of injuries, and deal with the elements.”
If you are lucky enough to call the mountains your playground, show the most dedicated skiers on the hill some love, and take one patroller’s sage advice: ski hard, après harder.