2x4 Day

You are cordially invited to participate in a Melvin Brewing revolution. 2x4 Day!

2x4 Day is the celebration of 2x4 Man and his rag tag group of superheroes.

Melvin Brew­ing is from the West Coast of Wyoming.  We have been brew­ing on a small 3-bar­rel sys­tem in the back of a Thai restau­rant for 5 years.  On Feb­ru­ary 4th, 2016, we sent out IPA’s to 24 bars that were brewed on our new 30-bar­rel sys­tem at our Mega Church. 

We would like to invite your bar to host 2x4 Day.  Why you ask? Because your bar rep­re­sents the heart and soul of craft beer cul­ture. This Feb­ru­ary 4th, we want to bring a lit­tle piece of our tap room to your bar com­plete with kung fu, hip hop and dank IPA’s.

2x4 Day ‘16 was celebrated at 24 bars in 9 states. 

This year we are inviting 40 bars in 14 states and 3 countries. 

The Beers

Melvin has an all-star line­up of award win­ning IPA’s in store for you this year. 2x4 Day bars will be the only bars to have these beers on tap at the same time in 2017.  You will get Kung Fu garb, Melvin swag, Tuba play­ers bump­ing Wu-Tang, Kung Fu movies, as well as some oth­er spe­cial stuff that may or may not be legal.

Melvin IPA — ½ bbl

Hubert MPA -½ bbl

2x4 Dou­ble IPA — ½ bbl

Cit­radamus IIPA —  ⅙ bbl

Lamb­da Triple IPA —  ⅙ bbl

Drunk­en Mas­ter IIPA — ⅙ bbl

Aster­isk IIPA —  ⅙ bbl

Carl­ton Cas­ca­di­an Dark Ale — ⅙ bbl

Pils­g­nar Hop­py Pil­sner — ⅙ bbl

These beers are spe­cial­ly priced for you when legal under state law.

What’s in it for me, My Bar?

2x4 Day is a large­ly cel­e­brat­ed, high­ly pub­li­cized, sought after affair. In addi­tion to to a bar full of craft-beer lovers ready to drink, you’ll bar will receive all the pub­licly, recog­ni­tion and stoke that comes with a large scale event.

We got your back. All par­tic­i­pat­ing 2x4 day bars will receive:

  • A list­ing on 2x4man.com web­site as an offi­cial 2x4 day bar.
  • Cus­tom graph­ics and pro­mo­tion­al mate­ri­als.
  • Acknowl­edge­ment and pro­mo­tion in an inter­na­tion­al, nation­al and region­al PR, social media and mar­ket­ing cam­paign.
  • Swag, props and games for bar patrons to enjoy.
  • Cos­tumes, playlists and more for bar staff to enjoy.
  • An offi­cial Melvin rep­re­sen­ta­tive to staff the event. 
  • A good night, with hap­py beer drinkers and high sales.
  • A chance to win a trip to Melvin Mad­ness Days for 4 bar staff. 


When your bar signs on for 2x4 Day, your bar is sign­ing on for so much more! Your bar is now part of a moment, a cel­e­bra­tion, his­to­ry. That being said we need your help pro­mot­ing and pro­duc­ing this hol­i­day.

2x4 day bars must:

  • Pro­mote event on social media: We will be launch­ing pro­mo­tion of 2x4 Day on 1/6/17 in an strate­gic, orches­trat­ed man­ner. Your bar will receive cus­tom dig­i­tal assets along with instructions/tips on how to best post. We need your help exe­cut­ing this launch by fol­low­ing the pro­mo­tion­al instruc­tions. 
  • Uti­lize pre-pro­mo­tion­al mate­ri­als: We will be send­ing your bar pro­mo­tion­al mate­ri­als. Please put out and hang as appro­pri­ate!  
  • Talk it up: Get your com­mu­ni­ty stoked!
  • Wear all cos­tumes, use all props: Wu-Tang, hip-hop and kung-fu are a must. No oth­er sport­ing event trumps, a Kung-Fu film on 2.4.17.

If you can pull this off well, we will reward you! See below:

The Contests

Every­one loves a good com­pe­ti­tion! So we’ve dreamed up two con­tests that will get your bar staff and local beer fans fired up for 2x4 Day. 

Best 2x4 Day Bar 

Your bar is the best! Right? Well here is a chance to prove it! The bar the best pulls off 2x4 Day will win a trip for 4 to Melvin Mad­ness Days sum­mer 2017. You’ll also get a tro­phy and brag­ging rights.

What is Mad­ness Days? Well, sim­ply put, it’s a kick-ass par­ty for all Melvin fam at our Mega Church Brew­ery. Think music, camp­ing, raft­ing, fire­works and tasty beer. 

Cri­te­ria — Par­tic­i­pat­ing bars will judged on the fol­low­ing -

  • Pro­mo­tion­al Exe­cu­tion — We’re look­ing for the bar that best pro­motes their event to their com­mu­ni­ty. Social posts, event cal­en­dar list­ings, etc are all a plus here. Use the #2x4 hash­tag like it is going out of style.
  • 2x4 Day Pro­duc­tion Exe­cu­tion — Did your par­ty go OFF with­out a hitch? Was the expe­ri­ence kick-ass beyond belief? Did your staff tee up Face­book Live and post some pho­tos? If the answer to these ques­tions is yes, you’re well on your way to a free trip to mad­ness days.
  • Best Par­ty — Do you like to par­ty? Was your bar packed? Did every­one post how awe­some it was? Yes, well good, you’re on your way.
  • Pro­mo­tion of the Con­sumer Con­test (Best 2x4 Day Crew) — Fill in your bar Patrons about their chance to win a trip to Mad­ness Days. How does this work? See below, under Best 2x4 Day Crew.

Show, don’t tell — Post, post, post pho­tos, videos with the #2x4 hash­tag. Email us. Show us how lit your 2x4 Day par­ty was! How else would we know?

Best 2x4 Day Crew

Your bar patrons also have chance to win a trip for 4 to Mad­ness Days 2017! All they have to do is show their 2x4 Day spir­it using the #2x4 hash­tag on Twit­ter, Insta­gram or Face­book.

Cri­te­ria — We want peo­ple to dress up and par­ty! Sim­ple, the crew that shows their 2x4 spir­it best wins. Think, beer chugs, kung-fu, hip-hop… Be Melvin. 

How to Enter — Offi­cial 2x4 Day bar patrons can sub­mit entries on 2.4.17 only. Entries can be uploaded to Face­book, Twit­ter or Insta­gram. All entries must use the #2x4 hash­tag and geo-tag the bar they are at. Entries are unlim­it­ed. Win­ner will be announced on 2.5.17 and con­tact­ed direct­ly.


For ques­tions regard­ing 2x4 Day pro­duc­tion con­tact 2x4 Day Queen Supreme, Danielle: daniellekcaruso@gmail.com 

For ques­tions regard­ing 2x4 mar­ket­ing con­tact 2x4 Day Mar­ket­ing Nerd, Patrick: shehan@melvinbrewing.com

Are you In our Out? 

Name *

Are you In or Out? *
Are you ready for a kick ass 2x4 Day? Does your bar agree to the above require­ments?

If you are in please fill out the form below!

Bar Information

Name *

Con­tact Num­ber
Con­tact Num­ber
Ship­ping Address *
Ship­ping Address


Please Email Your Bar’s High-Res Logos to shehan@MelvinBrewing.com by 01/06.

Please explain how we can dis­play Kung-Fu on your TVs!

Tell us how we can blast Wu-Tang at your bar.

Do you have a bar­tender that would dress up as a nin­ja for the event?
To be a nin­ja you have to act like nin­ja!