You are cordially invited to participate in a Melvin Brewing revolution. 2x4 Day!
2x4 Day is the celebration of 2x4 Man and his rag tag group of superheroes.
Melvin Brewing is from the West Coast of Wyoming. We have been brewing on a small 3-barrel system in the back of a Thai restaurant for 5 years. On February 4th, 2016, we sent out IPA’s to 24 bars that were brewed on our new 30-barrel system at our Mega Church.
We would like to invite your bar to host 2x4 Day. Why you ask? Because your bar represents the heart and soul of craft beer culture. This February 4th, we want to bring a little piece of our tap room to your bar complete with kung fu, hip hop and dank IPA’s.
2x4 Day ‘16 was celebrated at 24 bars in 9 states.
This year we are inviting 40 bars in 14 states and 3 countries.
Melvin has an all-star lineup of award winning IPA’s in store for you this year. 2x4 Day bars will be the only bars to have these beers on tap at the same time in 2017. You will get Kung Fu garb, Melvin swag, Tuba players bumping Wu-Tang, Kung Fu movies, as well as some other special stuff that may or may not be legal.
Melvin IPA — ½ bbl
Hubert MPA -½ bbl
2x4 Double IPA — ½ bbl
Citradamus IIPA — ⅙ bbl
Lambda Triple IPA — ⅙ bbl
Drunken Master IIPA — ⅙ bbl
Asterisk IIPA — ⅙ bbl
Carlton Cascadian Dark Ale — ⅙ bbl
Pilsgnar Hoppy Pilsner — ⅙ bbl
These beers are specially priced for you when legal under state law.
What’s in it for me, My Bar?
2x4 Day is a largely celebrated, highly publicized, sought after affair. In addition to to a bar full of craft-beer lovers ready to drink, you’ll bar will receive all the publicly, recognition and stoke that comes with a large scale event.
We got your back. All participating 2x4 day bars will receive:
- A listing on 2x4man.com website as an official 2x4 day bar.
- Custom graphics and promotional materials.
- Acknowledgement and promotion in an international, national and regional PR, social media and marketing campaign.
- Swag, props and games for bar patrons to enjoy.
- Costumes, playlists and more for bar staff to enjoy.
- An official Melvin representative to staff the event.
- A good night, with happy beer drinkers and high sales.
- A chance to win a trip to Melvin Madness Days for 4 bar staff.
When your bar signs on for 2x4 Day, your bar is signing on for so much more! Your bar is now part of a moment, a celebration, history. That being said we need your help promoting and producing this holiday.
2x4 day bars must:
- Promote event on social media: We will be launching promotion of 2x4 Day on 1/6/17 in an strategic, orchestrated manner. Your bar will receive custom digital assets along with instructions/tips on how to best post. We need your help executing this launch by following the promotional instructions.
- Utilize pre-promotional materials: We will be sending your bar promotional materials. Please put out and hang as appropriate!
- Talk it up: Get your community stoked!
- Wear all costumes, use all props: Wu-Tang, hip-hop and kung-fu are a must. No other sporting event trumps, a Kung-Fu film on 2.4.17.
If you can pull this off well, we will reward you! See below:
Everyone loves a good competition! So we’ve dreamed up two contests that will get your bar staff and local beer fans fired up for 2x4 Day.
Best 2x4 Day Bar
Your bar is the best! Right? Well here is a chance to prove it! The bar the best pulls off 2x4 Day will win a trip for 4 to Melvin Madness Days summer 2017. You’ll also get a trophy and bragging rights.
What is Madness Days? Well, simply put, it’s a kick-ass party for all Melvin fam at our Mega Church Brewery. Think music, camping, rafting, fireworks and tasty beer.
Criteria — Participating bars will judged on the following -
- Promotional Execution — We’re looking for the bar that best promotes their event to their community. Social posts, event calendar listings, etc are all a plus here. Use the #2x4 hashtag like it is going out of style.
- 2x4 Day Production Execution — Did your party go OFF without a hitch? Was the experience kick-ass beyond belief? Did your staff tee up Facebook Live and post some photos? If the answer to these questions is yes, you’re well on your way to a free trip to madness days.
- Best Party — Do you like to party? Was your bar packed? Did everyone post how awesome it was? Yes, well good, you’re on your way.
- Promotion of the Consumer Contest (Best 2x4 Day Crew) — Fill in your bar Patrons about their chance to win a trip to Madness Days. How does this work? See below, under Best 2x4 Day Crew.
Show, don’t tell — Post, post, post photos, videos with the #2x4 hashtag. Email us. Show us how lit your 2x4 Day party was! How else would we know?
Best 2x4 Day Crew
Your bar patrons also have chance to win a trip for 4 to Madness Days 2017! All they have to do is show their 2x4 Day spirit using the #2x4 hashtag on Twitter, Instagram or Facebook.
Criteria — We want people to dress up and party! Simple, the crew that shows their 2x4 spirit best wins. Think, beer chugs, kung-fu, hip-hop… Be Melvin.
How to Enter — Official 2x4 Day bar patrons can submit entries on 2.4.17 only. Entries can be uploaded to Facebook, Twitter or Instagram. All entries must use the #2x4 hashtag and geo-tag the bar they are at. Entries are unlimited. Winner will be announced on 2.5.17 and contacted directly.
For questions regarding 2x4 Day production contact 2x4 Day Queen Supreme, Danielle: firstname.lastname@example.org
For questions regarding 2x4 marketing contact 2x4 Day Marketing Nerd, Patrick: email@example.com
Are you In our Out?
If you are in please fill out the form below!